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Get on-trend rainbow coloured hair without the damage
A new in-salon add-on to your hair colouring service by L’Oréal Professionnel leaves you with healthy-looking shiny hair, and with no extra time spent!
TONI&GUY has released their 2016/17 lookbook, called Duality, which is rather wonderfully eccentric. It’s got a fashion-inspired sense of artistic freedom which results in the open-minded outlook on how they cut and colour hair.
The trend behind their latest lookbook is about working with accents of colour, versus internal softness within a technique. Boldness and partial lightener applications create editorial-inspired colours whilst techniques like colour-strobing are used to create alternative results.
If you’ve ever been interested in a hair trend like ombre or rainbow dyed hair, but passed on it because you were worried about damaging your hair with bleaching and colouring, it’s time to bring those days to an end.
L’Oréal Professionnel has introduced a new hair strengthening service called Smartbond, which is now available at all TONI&GUY salons in Singapore. Smartbond is a two-step in-salon process, that is fully integrated with your actual colour treatment, so you don’t have to spend any extra time in the salon chair undergoing additional treatments in order to have manageable hair afterwards.
An additive is put in any colour, lighteners or bleaches used during your hair colour treatment. The bleach and colour can then be applied as per usual. The aim of this additive is to help with protecting and strengthening your hair during the treatment. It strengthens any weakened bonds that are already in your hair, by working to reconnect them during the chemical colour treatment so that your hair isn’t overly dry or damaged after.
Once the bleach or colour is washed out, the Smartbond Pre-shampoo is then massaged into your hair and left to work for up to 10 minutes. Once it’s rinsed out, your hair is washed with shampoo and conditioner as usual. This pre-shampoo is meant to help get rid of all the residual chemicals in your hair that might further weaken your hair bonds, while also locking in the colour of your new hair!
To keep up the health of your hair and prolong the effects of your hair colour and the Smartbond service, you can use the at-home conditioner (free with any TONI&GUY Smartbond service) about three times a week, which will work to continuously strengthen the fibers of your hair. You can leave it for just a few minutes, or up to 10 minutes for a more intensive hair mask.
RECEIVE A FREE SMARTBOND CONDITIONER (U.P. $36) with every Smartbond service at any TONI&GUY salon islandwide!*
Find out more at www.toniandguy.sg
Brought to you by L’Oréal Professional
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