The Body Shop launches a new beauty movement: Beauty With Heart
Not only did The Body Shop name their first global Brand Advocate, Lily Cole, at this event held in London on March 22, they launched a new beauty movement – Beauty With Heart.
Beauty with Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people all over the world to look good, feel good and do good.
Activist, model and actor Lily Cole is the embodiment of the Brand's strong Values and the first of a community of inspiring young activists.
Lily Cole, global Brand Advocate for The Body Shop, said: "I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working."
Here’s a sneak peek at what went on during the star-studded event.