- HWP PRESENTS
The cosmetics world has been inspired by an array of unexpected characters of late, ranging from Betty Boop for Lancôme to Miss Piggy for MAC, but Yves Saint Laurent has taken things to the next level with a limited edition eye shadow palette inspired by Facebook.
As a "declaration of love" to its fans, YSL Fragrances & Beauty has designed the Pure Chromatics Devoted To Fans palette, which "[weaves] together the now highly identifiable Facebook blue with the luxurious Yves Saint Laurent design."
According to www.kissandmakeup.tv there are only 1,650 available, with any Facebook fan who buys the Devoted To Fans palette receiving "privileges" such as exclusive information, perks and services through their Facebook feed and in store. The initiative launches July 19 on YSL Beauty's Facebook page.
Damien Vincent, commercial director of Facebook France, emphasized the significance of the launch: "We are honoured that a prestigious brand such as Yves Saint Laurent resumes Facebook colour codes to launch a unique product destined for his fans."
Yves Saint Laurent is just one of many beauty labels to embrace social media as a way of connecting with consumers. Until now, one of the biggest ways of increasing fan growth had been seen via free sampling campaigns, with digital savvy brands such as Clinique, Origins and Bobbi Brown all increasing their Facebook "likes" in this fashion.
For more information, check out YSL Beauty’s Facebook page here www.facebook.com/yvessaintlaurentfragrancesandbeauty --AFP RELAXNEWS
Classic or fashion forward: Pick the right smartphone for your personal style
5 chic work and weekend outfits under $260 from ZARA Singapore
Reebok sportswear for all workouts from spinning to yoga
Discover the luxe new Kérastase Chronologiste haircare line
Spoilt for choice with the incredible mixture of cuisines offered!
Get tips from the experts in an intimate photography workshop!
Bring a sparkle to the eyes of your mother with these jewels
You’ll never believe what this common flower can do for your skin.
Uncover the secret to beautiful skin with cutting edge nanoe technology.
Dress in style with 6 pocket-friendly sneakers
The stylish shoes every office guy and girl should have
Fall in love with the new Spring’15 collection
See all the winning products of 2015 – your ultimate beauty guide!