A product dubbed the "world's first weight loss fragrance" has caused a sensation in the UK, with thousands of women reportedly signing up to the "Prends-Moi Eau De Minceur" waiting list.
Developed at the French perfume house Robertet and launched by Veld's last year, the fragrance has arrived in the UK among frenzy, reported The Daily Mail July 30, with over 6,000 women subscribing to the product's waiting list.
According to the makers of Prends-Moi, the scent's ingredients, including "Betaphroline," will induce the release of B-endorphins when coming into contact with cells found in the outer layer of the skin.
This is claimed to trigger a sensation of wellbeing in the brain, hence reducing the need to overeat and activating the scent's slimming action.
The perfume also contains caffeine, carnitine and spirulina extract — ingredients that are said to activate the enzymes involved in breaking down fat.
In terms of scent, there are top notes of bergamot, mandarin and grapefruit and base notes combining musk and vanilla with patchouli and sandalwood.
Following a trial study by the Centre of Biological Research and Cutaneous Experimentation on women aged between 18 and 70, it is claimed that 75 per cent considered the scent had a pleasant fragrance and they would wear it every day, while 70 per cent felt it acting on their eating behavior.
Prends-Moi is now available at The Fragrance Shop in the UK, while shoppers from across the globe can also purchase the product via the Veld's website.
Prends-Moi Eau De Minceur follows a long string of unusual fragrance launches, ranging from BLOOD Concept, an independent Italian perfume house with scents based on blood types to Paper Passion, a perfume by Wallpaper magazine that captures the unique odor of a freshly printed book.