Veld’s has launched Prends-Moi, a perfume that could help you lose weight. Yes, you read it right, a fragrance that could assist you with your weight-loss.

Formulated with completely natural ingredients, Prends-Moi is coupled with aromatherapy and neurocosmetic research in an effort to affect mood in a positive way.

According to Veld’s, Prends-Moi stimulates the release of beta-endorphins (pleasure hormones) when sprayed on the skin. 

This “pleasure message” is then transmitted to trigger a sensation of well-being where stress is reduced and the desire to snack is replaced.

An official study conducted by Nutrition&Santé, the European leader in dietetics and organic foods, reported that snacking between meals accounts for about 485 calories a day which is nearly 20 per cent of our daily calorie intake.

Through independent studies, results have shown that 75 per cent of the users of Prends-Moi limit their desire to snack. But while the fragrance can help modify your snacking behaviour in the long run, it does not curb your hunger.

And if you’re thinking “it must not smell good to make me stop snacking”, then you are completely mistaken. After all, this is a real perfume.

Test results shown that 82 per cent of the users describe this fragrance as irresistible. This fragrance has an alluring floral, aquatic and fruity scent, and is light enough to be applied several times a day.

Besides smelling yourself slim, it also contains caffeine, carnitin and spirulina algae to help reduce fat tissues when massaged into the skin. So you can use it as a normal perfume while also spraying it on your hips and tummy.

Veld’s suggest that for the first two to three weeks, spray three to four times daily. Subsequently, twice a day is sufficient to keep the snacking at bay.

Veld’s Prends Moi retails at $120 and is available from all Singapore Sephora outlets.