Chow Yun-Fat is new face of Hugo Boss Selections
Needing no introduction, Hong Kong superstar Chow Yun-Fat has been named the first “Asian testimonial” for luxe brand Hugo Boss Selection and will feature in an advertising campaign for its Autumn Winter 2012 collection.
“The experience of working with such a professional global fashion house is a pleasure,” said Chow about shooting the campaign. Check out the photo gallery below of the hot shots and some cool behind-the-scenes as well.
Hugo Boss Selection is the even more luxe version of the brand’s menswear line and also has a made-to-measure service that will be available in Asia in early 2013.
Once again a major international brand is looking to Asia for its market; managing to get such a top star involved is a great step.
For more information about Hugo Boss Selections go to www.hugoboss.com/boss_selections. Hugo Boss stores are located at The Shoppes at Marina Bay Sands #B1-130 Tel: 6634 6297 and Ngee Ann City #01-13/18 Tel: 6735 0233.