International jet-setting with Raoul
During the preview show of Singapore fashion label Raoul at Audi Fashion Festival 2011, it was clear from the get go that the Autumn Winter 2011 collection was all about jet-setting in the 60s.
A combination of sharp shapes, blocks of colour and neat leather accessories added up to images of Pan Am stewardesses in the 1960s, glamourous 70s superstars jet-setting around the world and modernist architecture.
Raoul AW2011 advertsing campaign images were shot in Brasilia, Brazil by Marcelo Krasilcic. Images: Raoul
According to the Raoul team, their influences were even more precise – “the elegant uniforms designed by Emilio Pucci for Braniff Airlines in the 60s and 70’s and the clean and fluid lines of the original 1960’s Pan Am terminal at JFK, designed by Ives, Turano & Gardner Associated Architects and Walter Prokosch of Tippets-Abbett-McCarthy-Stratton, particularly famous for its “flying saucer” roof.”
Raoul’s creative team even researched the work of Brazilian modernist architect Oscar Niemeyer – renowned for his work with Le Corbusier and the creation of Brasilia, a purpose built capital city for his homeland full of concave and convex domes.
Which is where the AW2011 advertising campaign images were shot with the assistance of New York-based, Brazilian photographer Marcelo Krasilcic.
More images from the Raoul AW2011 advertsing campaign featuring Brazilan models Aline Zanella and Camila Mongori. Images: Raoul
Krasilcic and Raoul managed to get permission to shoot the campaign at Brasilia’s iconic National Congress, Cathedral and Palaces of Itamaraty and Planalto. On top of the location, Raoul chose three top Brazilian models – Aline Zanella, Camila Mongori and Bruno Gassen from Way Model in Sao Paolo – to complete the campaign.
The Raoul team describes the AW2011 advertising campaign as “dynamic and ambitious”; the images speak for themselves.
There’s a distinct modernist feel to the shapes and colours of the clothes and backgrounds, a hyper-reality to the images that imbues a feeling of “art” rather than advertising.
We have already raved about the AW2011 collection itself; these images just add to the overall cachet. Raoul is one Singapore fashion label that looks like it’s about to breakout internationally in a big way. Watch this space.
Raoul AW2011 advertising campaign credits: Photographer, Marcelo Krasilcic, assisted by Arnaldo Borensztajn; creative director & stylist, Haidee Findlay-Levin; fashion assistant Beatriz Maues; makeup & hair, Deigo Americo, assisted by Leticia de Carvalho; models, Aline Zanella, Camila Mongori and Bruno Gassen from Way Model in Sao Paolo; production manager, Lucia Coimbra & location manager Rita Andrade, both from 21Sunproductions; locations, congresso Nacional, Museu Da República, Palácio do Planalto, Hotel Plaza Brasilia, all in Brasilia, Brazil. Raoul stores are located in Paragon, Raffles City, Takashimaya and Marina Bay Sands. Raoul's AW2011 collection will be in stores by July 14.