Lana Del Rey has reportedly landed a contract to become a face of H&M.

The 26-year-old songstress has been making waves in the fashion industry since her music breakthrough at the end of 2011.

Lana - who is renowned for her vintage style choices and pouty beauty look - is allegedly already involved in H&M's newest advertisements.

“She’s shooting an H&M campaign in New York," a source told the New York Post.

Representatives for both the Swedish clothing company and Lana couldn’t be reached for comment.

Earlier this year, luxe label Mulberry dedicated a new handbag to the Vogue cover girl. The tote was inspired by Lana's signature retro look.

“I love the design, it's a perfect mix between old school Hollywood and contemporary style," Lana said at the time. "It's an honour that such a classic and prestigious brand would name a bag after me."

Mulberry decided to name the bag in honour of the stunning star after Mulberry creative director Emma Hill met the singer last year and was enamoured by her unique voice.