Fashion

Rebecca Lim, Arissa Cheo, Rigel Davis and more at Dior Spring/Summer 2017 pop-up store

Trust us on this: You wouldn’t want to miss out on browsing this season’s trending pieces at Dior’s exciting new pop-up store at Ion Orchard’s atrium. And hurry – the store will only be open for ‘business’ from now until March 22, 2017
 

Content producer: Hayden Ng

By now, you’d have probably seen a whole lot of Dior’s drool-worthy S/S ’17 pieces popping up on your Instagram and Facebook feeds – and we’re totally down for that.

After all, the French fashion house’s au courant slingback J’adore pumps, flap bag and of course, its famous feminist-focused slogan t-shirts, have all received the stamp of approval from the biggest celebrities, models and fashion front row darlings – we’re talking marquee names the likes of Rihanna, Natalie Portman, Jennifer Lawrence, Camille Rowe, Bella Hadid, Aimee Song, Chiara Ferragni... 

You get the drill: Fashion’s finest are in love with Dior’s latest collection, which recently (or should we say finally) hits our sunny shores.

Speaking of the new collection, the brains behind it is Italian fashion designer Maria Grazia Chiuri, who was tapped as the new artistic director at Dior in July last year. Chiuri’s arrival marks a momentous change for the storied fashion label, as she’s the first-ever female designer at Dior.

For her debut collection at Dior, she dove head-first into the archives of the fashion brand to weave together a treasure trove of romantic frocks (for which Dior is justifiably renowned), elegant eveningwear and street style-ready slogan tees that exude a youthful vibe that should appeal to millennials (think feminist quotes, fencing-inspired designs and horoscopes) while still being relevant to the brand’s existing clientele.

 

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Intrigued and want to see these pieces for yourself? To mark this launch, Dior is launching 15 pop-up stores worldwide, from Los Angeles, Dubai, Milan, Berlin and Singapore, to name a few. In Singapore, the pop-up will well, pop up starting March 8, 2017 (yes, supporting Chiuri’s Dior debut on International Women’s Day itself is a brilliant move on the brand’s part).

Content producer: Hayden Ng

Click on the video above to catch a glimpse of what the space has to offer. But don’t just gaze longingly at Chiuri’s stunning designs on your mobile devices; we highly recommend you swing by the pop-up store from now until March 22, 2017 at Ion Orchard Atrium (level 1) to check the pieces out for yourself. Trust us, you’ll leave feeling just that little bit more inspired.

Photos: Morgan O'Donovan, courtesy of Dior.