If you don’t live under a rock or in Mars, the huge billboard ads on the exterior of Knightsbridge, at the junction of Orchard Road and Bideford Road, would have definitely caught your eye on more than one occasion.
And if you’re like me, a normal hot-blooded young woman with an appreciation for a well-defined male body, you would have stopped to appreciate the “nuggets” (as named affectionately by my equally appreciative colleague) on the headless male model on more than one occasion.
Aptly enough, the billboards are up in anticipation for the opening of American casual wear brand, Abercrombie & Fitch, which will be occupying said space.
While keeping in line with their branding of featuring sexy male models in their ad campaigns, one can’t help but wonder, if it may be a tad too dangerous for such a “delicious-looking” ad to be located along one of Singapore’s busiest roads.
This very same ad prompted one of my bosses, who happen to be driving along the stretch of road, to add in jest that such a distracting ad may end up causing accidents, when people do actually slow down and gawk, with their jaws on the floor.
Isn’t that why we aren’t allowed to have huge billboards along our expressways, lest pictures of scantily-clad women or raunchy ads affect the concentration of drivers?
Although, being a pedestrian along Orchard Road, I’m definitely not one to complain. The ads do bring a brief respite while I’m out on my shopping spree. It’s my dose of eye candy for the day.
If you think I’m pervy, I know I’m definitely not alone on this.
When I was in New York last year, I stumbled upon a really long queue that circled round the block on a hot summer’s day along 5th Avenue.
Being the typical kiasu Singaporean, my interest was piqued. I knew I had to check out if the usually cool New Yorkers were queuing up for limited edition Hello Kittys or that a new bubble tea store had opened in the vicinity.
Guess what? It turned out they were all in line to enter the Abercrombie & Fitch store. The draw? Topless men in board shorts (and the occasional girl in a skimpy sundress) who double up as sales assistants.
I hopped in line immediately. It was worth it.
The brand is synonymous with its exceptionally good-looking and model-esque staff, and while waiting in bated breath for the grand opening of the Singapore store, I am keeping my fingers and toes crossed that our local store will have an equally good showing.
An A&F spokesperson has said that “it will be consistent with what our fans would find in any of our stories around the world”, and that a special recruiter will be in town months before the opening to scout for the staffers.
Let’s just hope they manage to find the cream of the crop in town.
What do you think? Will you be walking past Knightsbridge more often when the store opens and do you fear for your life every time you drive past that junction with the hot billboards? We’d love to hear your views.
Disclaimer: The writer has been tested for her level of perversion and has been certified as extremely normal.