Photo: Coach

Very soon, Coach, Inc will be known as Tapestry, Inc. as the company announced on Oct 11.

The accessible-luxury group said the decision to change its name was a way to express its new form as a multibrand entity with a variety of unique properties, as opposed to one that’s dominated by a single brand.

The holding entity continues to have Coach, Kate Spade New York and Stuart Weitzman under its portfolio.

Explained Victor Luis, Chief Executive Officer of Coach, Inc, “We searched for a name to reflect these values while also expressing the cultural diversity of our people and our brands for today and tomorrow. In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values.”

The name Tapestry, Inc. establishes a strong and distinct corporate identity which enables the house’s other umbrella brands to express their individual personalities and unique language to consumers in a more cohesive manner.

 

For more information, visit www.tapestry.com

 

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