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SEE PHOTOS: Our editor visits Florence to experience the glorious world of’s bricks ‘n’ mortar store with three floors of fabulous clothes, shoes and accessories for guys and girls
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If you’ve read my recent blogs, you’ll know that I was over the moon to be chosen for the Luisaviaroma Firenze4Ever Autumn Winter 2013-14 styling event in June, 2013. Getting back into the swing of styling was so much fun when I had so many amazing clothes, shoes and accessories to choose from.

LUISAVIAROMA Firenze4Ever style lab behind the scenes DECORStylist at work: I take to the streets of Florence to style and shoot the Autumn Winter 2013-14 collections for Luisaviaroma. Image: Luisaviaroma

Luisaviaroma, for those who don’t know, is a multi-label online shopping boutique with brands that range from high-end luxury brands – think Lanvin, Valentino, Givenchy – to cutting-edge streetwear like Jeremy Scott x adidas, KTZ, MCM and Silent by Damir Doma.

On top of these international brands there are amazing Italian designers like fine jewellers Frederico Primiceri and Halaby, shoemaker Alberto Fasciani and emerging brand MSGM that was discovered by Vogue Italia. There are also a plethora of cult labels that are often hard to come by in Singapore as well, brands like Equipment, Vionnet, Fleet Ilya, Murmur, Miista, Blumarine and Gareth Pugh, among many, many others.

LUISAVIAROMA Firenze4Ever style lab behind the scenes DECOR DETAILCult fashion labels like Jeremy Scott x adidas (above left) and MCM (above right) are available on Luisaviaroma. Image: Luisaviaroma

On top of the slew of amazing brands, offers free shipping to Singapore and if you register as being based in Singapore it will show you prices in Singapore dollars too so you’ll have a much better idea of how much you’re actually spending. And the shipping is super fast; just three to five working days once your order has been submitted.

Still, I’m not here to just talk about the amazing online shopping; the annual Firenze4Ever event held by Luisaviaroma brings together top fashion bloggers and online media from around the world to create looks using the “preview” of the Autumn Winter collections. You can either use a model – which I did, the fabulous Mayuri – or photograph the clothes on yourself and your friends, like Bryanboy did.

We’re given an amazing assistant – I got Francesca Golini – and an awesome photographer; I was lucky enough to get Francesco Ormando who is as nice as he is talented.

LUISAVIAROMA Firenze4Ever style lab behind the scenes DECOR LOOK 1LUISAVIAROMA Firenze4Ever style lab behind the scenes LOOK 2
LUISAVIAROMA Firenze4Ever style lab behind the scenes LOOK 3
Three cool looks: Sneak peak at the three looks I styled for Luisaviaroma as photographed by Francesco Ormando for the online store.

I created three main looks – you can read about them in my blog – and here are just some of the final, fabulous images. If you go to my “page” on the Luisaviaroma Firenze4Ever website you’ll not only be able to see the looks but you’ll also be able to shop them! How cool is that?

To shop Luisaviaroma, go to For more information about Firenze4Ever by LuisaViaRoma, go to Follow the store on Facebook at, on Twitter at @LuisaViaRoma, on Instagram at @luisaviaroma, on Pinterest at For more information about Francesco Ormando go to For more information about Gilbert Halaby go to For more information about MCM go to

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