Blogger/model: Tavi Gevinson stars in Uniqlo campaign
Tavi Gevinson & Cyndi Lauper front the Spring Uniqlo campaignTeen fashion blogger Tavi Gevinson can add model to her ever-expanding resume as she's fronting the latest Uniqlo campaign alongside songstress Cyndi Lauper.

Tavi Gevinson
The 15-year-old Rookie blogger, who recently revealed her singing talents in the trailer for animated short film "Cadaver," can be seen showcasing Uniqlo's latest Spring colors in the global campaign which aims to celebrate "powerful femininity."
Gevinson is hailed a "blogging prodigy and journalistic talent" in a release by the high street store, which explains that the blogger and 58-year-old Lauper were chosen for their "strong mindedness and individuality."

Cyndi Lauper
While campaigns starring celebrities have been ubiquitous for some time, with Uniqlo previously teaming up with the likes of Orlando Bloom and Charlize Theron, the blogger-turned-model is becoming increasingly popular too.
Earlier this month bloggers including Frou Frouu's Nadia Sarwar, Christina Caradona of Trop Rouge and Julie Sarinana of Sincerely Jules took to the runway at the inaugural Polyvore Live fashion show during New York Fashion Week.
Meanwhile, Fashion Toast's Rumi Neely has previously taken to the catwalk for the likes of Rebecca Minkoff as well as appearing in campaigns for brands such as Forever 21 and Rag & Bone.


