A D V E R T I S M E N T

Burberry opens new flagship store in London

 
Burberry opens new flagship store in London Burberry's largest ever London store is located on Regent Street

Christopher Bailey says Burberry’s new flagship store is one of the most “culturally significant projects” they have ever undertaken.

The luxury label opened its largest ever London store on Regent Street, UK, on September 14, 2012. The new shop is designed around the brand’s website and has rooms that mirror the different sections available online.

Burberry opens new flagship store in London

"Burberry Regent Street is one of the most architecturally and culturally significant projects we have undertaken," Christopher told Vogue Online.

"In renovating this iconic London building we have worked with some of the UK's finest craftsmen to restore a wealth of historic features, at the same time as pushing the boundaries of digital technology," said Bailey.

"The result is a space defined by contrasts: at once imposing and intimate, its juxtaposition of craft and innovation is designed to delight, surprise and entertain. It is a reflection of how we approach everything at Burberry - revealing the different layers of the brand's heritage within a modern context, and forever celebrating design and expert craftsmanship."

The 44,000 square-foot store is housed in a beautiful Grade II listed building, dating back to 1820. The historical features of the building are designed to contrast cleverly with the shop’s technological edge.

Weird and wonderful features include Burberry weather “moments”, where digital rainstorms rage as customers shop, and mirrors which flip to show the item you are trying on as it appears on the catwalk.

Burberry opens new flagship store in London

"Burberry Regent Street brings our digital world to life in a physical space for the first time, where customers can experience every facet of the brand through immersive multimedia content exactly as they do online," Burberry CEO Angela Ahrendts explained. "Walking through the doors is just like walking into our website. It is Burberry World Live."

In honour of the new store, the label has launched an exclusive Regent Street collection, based around the colour gold.

Video

See video
Christopher Bailey explains why you will love the new Burberry Regent Street store


Gallery

Like This Story?
Let us send you more from us and our partners.
 

WIN

Fresh Start

Win a Jean Yip R6 customised face treatment worth $376

Sponsored

Win a Palais Renaissance shopping spree worth $10,000 this GSS

 

Share foodie pics at Bugis Junction & Bugis+ to win 100K STAR$®

 

More reasons to shop and dine at Bugis Junction and Bugis+

 

Za’s True White EX products are your new everyday beauty must-haves

 

Try this affordable nail care range which uses gold to repair nails!

 

Be filter-free and fabulous with Estée Lauder’s #NoFilterLooks

 

This new hair service gives you luminous locks without the damage

 

The secret to getting Jun Ji Hyun’s naturally shiny, healthy eyes

 

Look effortlessly chic with fashion essentials from Marina Square!

 

The stylish Aldo Singapore shoes that every office guy and girl should have

 

See all the winning products of 2015 – your ultimate beauty guide!

 

BECOME A MEMBER

Sign up with herworld PLUS, get our weekly newsletter & you could win heaps of
great prizes!


Facebook

back to the top
 
 

home

beauty

fashion

shopping

Celebs/Men/Sex

lifestyle

Promotions

plus

AWARDS

Awards
Loading...