What do you get when you take up-and-coming British musicians like One Night Only, Life in Film, The Daydream Club and Marika Hackman, add some iconic sunglasses and Burberry’s creative director Christopher Bailey?
The Burberry Eyewear Summer 2012 campaign featuring Marika Hackman (above top left) and George Craig from One Night Only (above top centre).
You get a fabulous Summer campaign that neatly mixes modern festival flavour with a nostalgic nod to the past. On top of the great images, the bands also recorded four exclusive tracks that will be released throughout the month of April with a matching video film on set in London.
Check out the first of the clips to be released:
As for the eyewear itself, the styles reflect classic shapes like aviators for men and women with thin metal temples and bridge, various smokey colours for the lenses and flexible temple tips in pale gold, matte black, nickle and dark nickle and dark silver. There’s also a bit of tonal enamel work along the frame sides.
Grab a pair of classic shades and sit back and enjoy the sounds of the new “Cool Britania” that’s the work of Burberry, once again.
The Burberry Eyewear Summer 2012 collection for men and women is now available from Burberry stores located at Marina Bay Sands, Paragon Shopping Centre, Ngee Ann City and Takashimaya Shopping Centre. For more on Burberry, go to: sg.burberry.com