This autumn, H&M harks back to sixties style with popular “sad core” singer Lana Del Rey.
In her first series of ads for H&M, the singer preens in oversized cable knits with bows on her signature bouffant do.
Lana Del Rey for H&M Autumn 2012
Photographed by Inez van Lamsweerde and Vinoodh Matadin, Lana Del Rey’s all wrapped up in another H&M shot — she dons black stockings and a white coat lined with faux fur.
As seen on the singer, blush pink and sorbet green continue to be top colours, even in H&M’s autumn line.
She’s not just modelling for H&M; Lana Del Rey will be singing for the autumn ad campaign too. The singer will cover 1950s hit “Blue Velvet” for a H&M video. The music video will go live on hm.com from September 19.
Expect to see even more of Lana Del Rey in H&M. The singer will also appear in another print campaign later this year.
The H&M Autumn 2012 collection will be in stores from August 2012. Address: Orchard Building, 1 Grange Road, Tel 6235 1459. H&M will open its second Singapore store at ION Orchard later this year.