Kate Moss is the face of Mango’s Spring/Summer 12 advertising campaign.
The British supermodel has teamed up with the Spanish retailer in the past. She and Terry Richardson shot a TV commercial for the brand’s Fall/Winter 12 line, which is why she was picked for the new role. He once again took the images for it.
“Our Fall/Winter 2012 campaign image was Isabeli Fontana,” a Mango spokeswoman told WWD. “Our collaboration with Kate Moss at that time was a TV commercial. Given its success, we decided to use Kate Moss as our brand image.”
In the new campaign, the iconic model is seen wearing casual outfits in a range of soft colours, such as a coral dress and jeans in a yellow hue.
“I’m really excited to be working with Mango for Spring/Summer 12,” she explained. “We had a great time shooting the campaign. The team are so easy to work with, and shooting with Terry is always fun.”
Kate, 38, is renowned for her love of partying. Despite her flamboyant personal life, Mango are adamant she is right for their brand.
“Kate Moss was chosen as the image of Mango because she is a world-famous fashion icon, making her one of the most sought-after models in the fashion world,” a spokesperson said.
“She had a turbulent past, which she has put behind her to continue being a supermodel, and has recently married and become a mother. After two decades appearing on catwalks worldwide, she has demonstrated that she is the top model par excellence.” © COVER MEDIA/ Image: Grazia Daily