The latest Gucci for UNICEF boston bag
As part of its corporate responsibility programme, luxury Italian fashion brand Gucci has teamed up with UNICEF for the seventh year to create its now iconic “Gucci for UNICEF” boston bag; the fifth version comes in a soft alabaster calfskin that certain to go with everything.
As in the past, Gucci donates 25 percent of the retail price of each of these bags to UNICEF’s “Schools for Africa” initiative, which “aims to provide access to quality basic education for millions of children in Africa”.
The latest version of the bag – designed by the house’s creative director Frida Giannini – features a double top handle, Gucci’s micro Guccissima calfskin leather, a detachable shoulder strap and light gold hardware.
“For the fifth consecutive year, I am proud to dedicate a classic Gucci handbag to benefit UNICEF’s ‘Schools for Africa’ initiative,” says Ms Giannini. “Our support of this initiative is a priority for us all at Gucci, and I hope this new Boston bag will allow our customers to join us in our efforts to improve the difficult situation children face in sub-Saharan Africa.”
The “Gucci for UNICEF” alabaster micro Guccissima Boston Bag is available in Gucci stores worldwide and on Gucci.com until May 31, 2013. For more information about Gucci’s work with UNICEF, go to gucci.com/unicef.