A D V E R T I S M E N T

Jump into the surreal mood in Kenzo's Autumn Winter 2013 ad campaign

 
Kenzo teams up with Toilet Paper mag for latest campaign Thumb' SEE PHOTOS AND WATCH VIDEO: Kenzo teams up with Toilet Paper mag for the latest Autumn Winter 2013 campaign that stars Japanese actress Rinko Kikuchi


Kenzo & Toilet Paper FW 2013 ©Kenzo

The Paris-based label, now helmed by Humberto Leon and Carol Lim, has teamed up with Toilet Paper magazine on a new Autumn-Winter 2013 ad campaign.

The brand hired Humberto Leon and Carol Lim of Opening Ceremony back in July 2011. In the two years since, the American creative directors have proved a revelation, simultaneously harking back to the founder's "Jungle Jap" prints while updating the brand for a new generation of switched on meme-savvy consumers (their Tiger sweatshirts have been both street-style staples and huge sellers).


Kenzo & Toilet Paper FW 2013 ©Kenzo

Their latest coup? Hiring the three talents behind Toilet Paper to art direct their surreal new ad campaign, which stars Asian actress Rinko Kikuchi and model Sean O'Pry, alongside a tiger-striped hound.


Kenzo & Toilet Paper FW 2013 ©Kenzo

An experimental, picture-based magazine, Toilet Paper is the brainchild of artist Maurizio Cattelan, advertising photographer Pierpaolo Ferrari and art director Micol Talso. It's a world of "ambiguous narratives and a troubling imagination", that has delighted the fashion set since it was first founded in 2010, but this is the first time the Toilet Paper trio have collaborated with a luxury label.

Kenzo held a special Independence Day BBQ in Paris to launch the campaign, which will be featured in international magazine titles from September onwards. -- AFP RELAXNEWS

Watch the-behind-scenes video below:

Video

See video


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