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Prada unveils model-filled SS 2013 campaign

 
Prada unveils model-filled SS2013 campaign SEE PHOTOS: Eleven models star in Prada's SS13 campaign

Italian brand Prada, led by famed designer Miuccia Prada, has released images from its womenswear Spring/Summer 2013 campaign shot by Steven Meisel.

Eleven different and iconic models star in the campaign including Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Sasha Pivovarova, Amber Valletta, and Raquel Zimmermann. 

Prada unveils model-filled SS2013 campaign
©Steven Meisel & Prada

The images feature some highlights from the ready-to-wear collection shown in Milan this September, alongside some examples of Prada's famous leather accessories. Shot against moody grey backgrounds, the delicate and papery Japanese flower shapes stand out from duchesse satin dresses in solid colors.

Spring shoes come either pointed and flat or squared-toe and platformed. After the previous season's busy 1970s-style prints and colorful exuberance, this new campaign has settled into a quieter aesthetic (Prada is calling it a "new take on modern femininity").  

Prada unveils model-filled SS2013 campaign
©Steven Meisel & Prada

One of the stars of the campaign, 31-year-old Dutchwoman Saskia de Brauw ,is the veritable model of the moment. Hedi Slimane has just shot her as the face of his Saint Laurent 2013 menswear images, while she has appeared in recent adverts for luxury labels Max Mara, Givenchy and Chanel as well as fast-fashion giant Zara. 

Reversing a recent trend for ever-younger models, 1990s megastars Amber Valletta and Eva Herzigova (the Czech model perhaps most famous for those Wonderbra adverts) also feature. Valletta has gone on to a career in cinema (film buffs will know her from her starring role in "Hitch" alongside Will Smith), and appears in the new images wearing a black dress with a white flower and Japanese-style high-heeled sandals. 

Prada unveils model-filled SS2013 campaign
©Steven Meisel & Prada

American fashion photographer Steven Meisel is famous around the world for his dramatic and stylishly lit images, including the famous Sex book he produced with his friend Madonna in 1992, and is a regular contributor to Vogue Italia. His recent work includes campaigns for Balenciaga and Roberto Cavalli. 

 

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