- HWP PRESENTS
UPDATE: The Taylor Swift RED collection will be available exclusively for $59 a pair in Singapore at Stadium Takashimaya Shopping Centre and Royal Sporting House at VivoCity from mid-December.
Taylor Swift is creating shoes with sneaker manufacturers Keds.
The country singer has signed a three year deal with the American footwear brand. The partnership will see the pop star design limited-edition sneakers for the company, which she's always liked.
“I’ve been a fan of Keds for years, because they have two of my favourite elements of great style - they’re classic and effortless," Taylor told WWD. "I remember wearing Keds as a little kid, while riding my bike around the farm."
Taylor is well known for rocking her own individual fashion choices and '50s inspired make-up looks. She was named an Icon of American Style by Vogue in 2011 and feels Keds sneakers compliment her look.
"When I got older, I started wearing them again [Keds]. There’s something cool about shoes that you can grow up with, I think they add something casual and cool to your look, and the new colours and patterns are so eclectic,” Taylor added. “I love pairing them with vintage looks.”
Update your wardrobe with these timeless accessories from Fossil!
Your coffee beans, tea leaves and desserts are now just a click away!
Vote for your favourite picture to win a goodie bag worth $40!
Discover the non-invasive secret from the Eucerin Volume-Filler range
Target hard-to-treat areas with R6 Trilogy Detoxification Face Therapy
Classic or fashion forward: Pick the right smartphone for your personal style
5 chic work and weekend outfits under $260 from ZARA Singapore
Reebok sportswear for all workouts from spinning to yoga
Discover the luxe new Kérastase Chronologiste haircare line
The stylish Aldo Singapore shoes that every office guy and girl should have
See all the winning products of 2015 – your ultimate beauty guide!