A D V E R T I S M E N T

China creates 'melt-proof' ice cream

 
China creates 'melt-proof' ice cream WATCH: A melt-proof ice cream cone in China has become an internet sensation

China creates 'melt-proof' ice creamA unique ice cream cone in China has become an internet sensation and is on its way to becoming food lore for being a melt-proof frozen treat.

Launched this past spring, Nestlé China's BenNaNa was originally pitched as a popsicle that's eaten like a banana: the outer yellow layer peels back to reveal a vanilla cone.

But more than its novelty packaging, the ice cream has now become famous for being able to withstand the scorching Chinese summer heat and stay intact for up to three hours.

To test out the ice cream treat's invincibility, a reporter from Japan's RocketNews sat outside in the Chinese sun with a BenNaNa purchased from a local 7-11 and set it on the burning hot pavement between 3:40 and 6:50 pm.

Thanks to its edible, gelatinous yellow peel or casing, the popsicle maintained its shape for more than three hours.

The vanilla ice cream inside, however, turned to soup.

Meanwhile, after mounting an aggressive social media campaign to help launch the product in March, BenNaNa was ranked as the No. 1 trending topic on Sina Weibo -- the Chinese version of Twitter -- two weeks after an account was opened. According to the company, the product has also made it onto top 10 Weibo searches a total of seven times with hashtags like #LegendaryNestléBenNaNa and #EatingABananaWithoutSpittingOutTheSkin.

Other trends in ice cream this season include frozen Greek yogurt, bacon sundaes, and a frozen dessert from Taiwan made from shaved ice that melts like cotton candy in the mouth.

Video

See video
WATCH: A mlet-proof ice cream cone in China has become an internet sensation


 

WIN

Win a Pilates in the Park session

Be one of the 10 lucky readers to win a Pilates in the Park session worth $150 each.

Sponsored

Get 8 style tips on how to rock florals with on-trend pieces from Wheelock Place.

 

We show you the fun, sexy and smart outfits that you can put together with your Marks & Spencer jeans

 

Be it the office, weekend or a party, check out this online store for outfits that fits every occasion

 

Maximise your moisturising routine with Neutrogena’s targeted hydration!

 

John Frieda is giving away trial bottles of its Luxurious Volume Shampoo & Conditioner!

 

Dior Dreamskin: Revolutionary global age-defying skincare for visibly perfect skin, even without makeup

 

BECOME A MEMBER

Sign up with herworld PLUS, get our weekly newsletter & you could win heaps of
great prizes!


Facebook

back to the top
 
 

home

beauty

fashion

shopping

Celebs/Men/Sex

lifestyle

Promotions

plus

AWARDS

Awards

SUBSCRIBING HAS ITS PERKS.

Sign up now for the latest news and promotions
from herworldPLUS and our partners!

×
Loading...