A D V E R T I S M E N T

Loud music makes alcohol taste sweeter

 
Loud music makes alcohol taste sweeter Loud music and noisy environments have been shown to make alcohol taste sweeter and impair judgement, says a new study

Loud music makes alcohol taste sweeterAt a bar where the music is so loud you can’t hear yourself think? Be mindful of the number of drinks you tip back, as new research suggests that loud environments can make alcohol taste sweeter and impair judgement.

According to a British study out of the University of Portsmouth announced Thursday, the volume of music and noise in a drinking environment could alter the taste of alcohol and have a significant impact on consumption.

In the study, about 80 participants were asked to rate a selection of drinks on the basis of alcohol strength, sweetness and bitterness while subjected to different distractions, including music, listening and repeating a news story, both, or silence.

The study found that drinks were rated significantly sweeter overall when participants were listening to music alone. And when they were exposed to the maximum level of distraction -- music and shadowing the news story -- subjects were less able to detect alcohol strength as the din of noise appeared to impair their judgement.

“Since humans have an innate preference for sweetness, these findings offer a plausible explanation as to why people consume more alcohol in noisy environments,” said lead researcher and psychologist Lorenzo Stafford in a statement.

“This was a small-scale study, but it has huge implications for those who drink alcohol in noisy environments. It also has implications for bars, the drinks industry and local authorities.”

Meanwhile, a study published this fall in the British Journal of Psychology also found that music can influence how wine tastes.

After examining the taste perceptions of 250 students, researchers found that the wine took on attributes of the style of music that they were listening to.

If you want your Merlot to taste earthy and full-bodied, try savoring it to the tune of Tom Jones, suggests the British Psychological Society. To add a little zing to your Pinot, try some Gaga. -- AFP RELAXNEWS

 

WIN

Atache Excellence Precision Touch

Win a Atache Excellence Precision Touch worth $185 each.

Sponsored

Forget weaving through shops and counters, TANGS has all you need for Christmas

 

Sally Hansen’s Miracle Gel Polish gives you gel shine without UV light

 

1DNorth, mixology, girlfriends and a boat = Ultimate girls night out!

 

Repair, restore, and rejuvenate your skin in Fresh’s Black Tea

 

Pamper yourself in Millenia Walk’s beauty stores

 

Subtle enhancement for maximum effect - Gangnam Laser Clinic

 

The latest beauty buys just got better. TANGS is teaming up with brands to give back to charity

 

Clinique Smart is a serum that repairs skin damage before you see it 

 

Use these tips and products to keep your skin soft, firm and radiant!

 

BECOME A MEMBER

Sign up with herworld PLUS, get our weekly newsletter & you could win heaps of
great prizes!


Facebook

back to the top
 
 

home

beauty

fashion

shopping

Celebs/Men/Sex

lifestyle

Promotions

plus

AWARDS

Awards

On our mailing list yet?

Our newsletter brings you the freshest scoop on style
trends, beauty anecdotes and lifestyle ideas from herworldPLUS and our partners.
Let us keep you in-the-know!

Loading...