A D V E R T I S M E N T

How your Facebook friends can make you broke

 
How Facebook can cause overeating and overspending 90 Too much time spent on Facebook can make you overspend and overeat

All that quality time on Facebook may have a detrimental effect on your consumer habits by chipping away at your self-control, according to new research.

Facebook can boost self-esteem, but those increased feelings of self-worth can alter your consumer behavior, and not for the better, researchers say.

The results: overspending and overeating.

How Facebook can cause overeating and overspending
Caring too much about what goes on your Facebook profile can make you broke and gain weight too

"Because consumers care about the image they present to close friends, social network use enhances self-esteem in users who are focused on close friends while browsing their social network," writes authors Dr. Keith Wilcox of Columbia University and Dr. Andrew T. Stephen of the University of Pittsburgh, both assistant professors of marketing.

"This momentary increase in self-esteem leads them to display less self-control after browsing a social network."

Wilcox and Stephen enlisted some 100 Facebook users, equals parts men and women, in a series of five studies, using a combination of surveys, self-esteem tests, and observations after participants browsed Facebook.

Findings showed that more time spent on Facebook was linked with a higher body mass index, increased binge eating, a lower credit score, and higher levels of credit card debt.

Their research, announced Tuesday, will be published in the June 2013 issue of the Journal of Consumer Research.

A February 2012 Pew Internet survey found that two out of three of US Facebook users say they have had an experience online that made them feel good about themselves.

Like This Story?
Let us send you more from us and our partners.
 

WIN

Her World Day Out

Sign up for a day of exclusive shopping deals with more than 20 participating stores at Wheelock Place, and stand to win fabulous prizes!

Sponsored

Spoilt for choice with the incredible mixture of cuisines offered!

 

Get tips from the experts in an intimate photography workshop!

 

Bring a sparkle to the eyes of your mother with these jewels

 

You’ll never believe what this common flower can do for your skin.

 

Uncover the secret to beautiful skin with cutting edge nanoe technology.

 

Dress in style with 6 pocket-friendly sneakers

 

The stylish shoes every office guy and girl should have

 

Fall in love with the new Spring’15 collection

 

See all the winning products of 2015 – your ultimate beauty guide!

 

BECOME A MEMBER

Sign up with herworld PLUS, get our weekly newsletter & you could win heaps of
great prizes!


Facebook

back to the top
 
 

home

beauty

fashion

shopping

Celebs/Men/Sex

lifestyle

Promotions

plus

AWARDS

Awards
Loading...