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Cathay to sell 3-D glasses

 
Cathay to sell 3D glasses 120 While Cathay Cineplexes will no longer lend 3-D glasses for free, it will cut the ticket prices of 3-D film screnings

From Thursday (March 28), Cathay Cineplexes will no longer be lending 3-D glasses for free to movie patrons wanting to catch 3-D films.

Moviegoers will have to bring or buy their own pair. Glasses will be sold at all Cathay Cineplexes box offices, starting from $2 a pair for the most basic type of RealD 3-D glasses and going up to $43 for limited-edition or movie-themed designs. All the glasses can be reused.

At the same time, Cathay has cut ticket prices to its 3-D movies by $1 to $2, depending on the day of the screening.

Currently, a 3-D film screened at Cathay on Fridays to Sundays costs $15 for a ticket. It will cost $13 after the changes are implemented.

Cathay to sell 3D glasses in Singapore
Shaw Theatres staff with Avengers-themed RealD 3-D glasses. From March 28, Cathay Cineplexes will sell 3-D glasses that moviegoers can reuse. PHOTO: ST FILE

Regular moviegoer Deborah Chan, 24, is "generally in support" of the move by Cathay.

The public relations associate, who watches "three or four" 3-D movies a year, says: "Since the glasses are reusable, I can save a few dollars in the long run as the movie tickets are cheaper. And it's good also that it reduces wastage.

"Plus, it's a lot cleaner because they would be worn only by me. I know that cinemas clean their glasses, but you never know who has worn them before you."

The downside, however, is that it is "rather inconvenient" to always bring your own glasses, she says.

"Sometimes, if I just want to watch a movie on impulse, I may not have my 3-D glasses in my bag. If I have to keep on buying new ones, then I'm going to have this collection of 3-D glasses that I don't need."

Moviegoer Tan Hwee Chin, 39, agrees that it is "quite troublesome" to have to always bring your own glasses.

"In the long run, it looks like it will save you money, but how many 3-D movies will we watch, really? I won't mind paying the extra few bucks every time I watch a 3-D movie because most of the time we go to the cinema, we're watching a 2-D movie.

"But from a hygiene point of view, it's better to use our own. The glasses have been used by so many other people."

Another cinema operator, Golden Village, uses two different 3-D systems, depending on its cineplex location: RealD, which is what Cathay uses, and MasterImage.

A spokesman for Golden Village says it has no intention to adopt the same plan for now.

Cinema operator Shaw Theatres, which also employs RealD 3-D systems, did not reply to Life's queries by press time.

This article was first run The Straits Times newspaper on March 26, 2013. For similar stories, go to sph.straitstimes.com/premium/singapore. You will not be able to access the Premium section of The Straits Times website unless you are already a subscriber.

 

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