A D V E R T I S M E N T

Gucci heralds female empowerment with Chime for Change campaign

 
Gucci heralds female empowerment with Chime for Change campaign The fashion house has launched a new global campaign fronted by Frida Giannini, Beyoncé and Salma Hayek Pinault

International womens day march 8 2013

Like the long history women’s rights have had of being championed, so too has Italian fashion house Gucci been known for supporting and engaging with women’s issues.

At this year’s TEDxWomen conference, the brand announced their latest global campaign Chime for Change — a movement to raise funds and awareness for girls’ and women’s empowerment by focusing on improving education, health and justice for women.

Gucci heralds female empowerment with Chime for Change campaign Gucci heralds female empowerment with Chime for Change campaign Gucci heralds female empowerment with Chime for Change campaign
(L-R): Chime for Change co-founders Salma Hayek Pinault, Beyoncé Knowles-Carter and Frida Giannini

Announced just in time for International Women’s Day on March 8, Chime for Change is co-founded by Gucci designer Frida Giannini, music sensation Beyoncé Knowles-Carter and actress Salma Hayek Pinault.

“I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world. I’m honoured to be in the company of women who live fearlessly and set an example for the next generation of young ladies,” said Knowles-Carter.

Working with various other organisations and individuals such as the PPR Corporation Foundation for Women’s Dignity and Rights, the Bill & Melinda Gates Foundation, Facebook, Hearst Magazines, Catapult and The Huffington Post, Chime for Change goes beyond raising awareness and encourages people throughout the world to support girls’ and women’s projects in a personal way. For example, Strategic partner Catapult connects Chime for Change community members directly to organizations and projects focused on the causes that matter most to them.

As part of the initiative, 10 short films about inspiring girls and women from around the world will be created by a film unit helmed by Hayek Pinault, and the actress will also curate and highlight user-generated short videos submitted to the Chime for Change community.

To be part of the Chime for Change community, visit www.facebook.com/chimeforchange. For more information, visit www.chimeforchange.org.

Video

See video
WATCH: Italian Fashion house Gucci has launched a new global campaign, Chime for Change, fronted by Frida Giannini, Beyoncé Knowles-Carter and Salma Hayek Pinault


 

WIN

Alluring Eyes

Win a Freshkon Alluring Eyes 1-Day set worth $112.

Sponsored

Go from exhausted to bright-eyed in minutes with these simple tricks!

 

Guess and rate the styles of these F1 star drivers and win prizes worth $4,000!

 

Find out what happened at the Clinique Sonic event!

 

Be the first to enjoy the best beauty deals and the latest makeup must-haves, only at TANGS!

 

Three things that make your workout fun - #mygirls, stylish running shoes and an awesome sports bra from adidas

 

3 fab ways to make your Nomination bracelet uniquely your own  

 

BECOME A MEMBER

Sign up with herworld PLUS, get our weekly newsletter & you could win heaps of
great prizes!


Events

6 September 2014
20 September 2014

Facebook

back to the top
 
 

home

beauty

fashion

shopping

Celebs/Men/Sex

lifestyle

Promotions

plus

AWARDS

Awards
Loading...