What started out as a practical solution to heavy schoolbags for Swedish brand Fjallraven in the '70s has now become a worldwide cult phenomenon.

Prized for its extreme durability - it is made from Vinylon F fabric - and waterproof, this backpack also comes in a variety of colours.

We are likening this to the backpack version of the Baggu so we're definitely getting one. How could you not?

Available from now till mid July at Very Wooonderland.