UPDATE (08/03/2013): Havaianas Singapore has put its "trade-up" Tuesday promotion on hold.

After crowds had thronged its March 5 launch this Tuesday, Havaianas Singapore has decided to put the "Tuesday trade-up" promotion on hold until further notice.
 
"The overwhelming response has exceeded our allocated stocks," announced the Havaianas Singapore team on March 8. "Therefore, we are unable to continue the promotion at this time."

Follow Havaianas Singapore (@HavaianasSpore) for more updates.

First published on 20/02/2013:
Flip flop fans, this weekly Tuesday “trade-up" deal will chase your Monday blues away.

If your trusty pair of flip flops is wearing out, don't throw it out just yet; keep it for this Havaianas deal and you'll walk away with buttery smooth new beachwear.

For the month of March only, Havaianas will run this sweet trade-up deal every Tuesday.

Swap an old pair of Havaianas for a new pair at 50 per cent off the retail price*, available at all Havaianas stores. Or bring a pair of old flip flops of any brand and you'll enjoy 40 per cent off your new Havaianas.

But do mark those dates, as it’s a one-month-only deal; now you know where you must go on the Tuesdays of March.

The Havaianas Tuesday “Trade-up” takes place on March 5, 12, 19, 26 in 2013. This Havaianas deal is limited to five pairs per customer and is not applicable for the Havaianas Special Collection or Swarovski styles.

Singapore store locations: ION Orchard, Bugis Junction, Raffles City, Plaza Singapura and Takashimaya D.S. Go to en-sg.havaianas.com/ for more information.