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It doesn’t take a genius to see how Spanish luxury brand Loewe is slowly but surely becoming a veritable powerhouse in fashion circles. After all, creative director Stuart Vevers was brought into the company in 2007 to further boost its leather goods-making potential.
And this is exactly what he has done. Loewe’s iconic Amazona bag has remained – thanks to skilful tweaks by Vevers – as much an object of desire now as it has always been; something not every luxury bag brand can lay claim to.
Penelope Cruz as face of Loewe's SS'13 campaign. She is carrying the Paseo bag.
This is why Vevers’ latest creation, the Paseo, already looks like it will be another classic in the making.
Vevers’ latest pride and joy is the Paseo, a bag inspired by his visit to the Royal Andalusian School of Equestrian Art in Andalusia, Spain.
The luxuriously supple buffalo leather Paseo is shaped like a small duffle bag and references the bridle and reins of a horse with an adjustable shoulder strap and external leather strips circling the bag. The inside is lined with suede in a contrasting hue; think lemon if the exterior is purple.
The Paseo comes in a mouth-watering array of colours – stone, bright purple, coral, lemon, ocean, oxblood and black – and will be available in stores by the end of January, 2013.
Speaking of stores, Loewe will be opening its first Southeast Asian flagship store in Singapore on January 30, 2013, at The Shoppes at Marina Bay Sands. The huge 2,182 sq ft store will be the brand’s largest in Southeast Asia and will have exclusive-to-flagship collections and services.
Take for example the Amazona Atelier. This made-to-order service will be available for the first time in Singapore, and shoppers will be able to custom-make the Amazona in more than 100,000 different ways, from choosing their preferred colours and materials to adding their initials to the bag.
Also new to Singapore is Loewe’s Leather Icons collection. Banking on their expertise with leather, this is Loewe’s leather essentials collection where you’ll find closet staples such as pencil skirts, pants, trench coats and blazers crafted in its signature nappa leather.
Watch the video below featuring Loewe’s face of its Spring Summer 2013 campaign, actress Penelope Cruz talking about why she loves the brand.
Loewe is located at #01-18 The Shoppes at Marina Bay Sands and at Ngee Ann City.
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