American Apparel opens Singapore e-store
Great news for fans of American Apparel. The well-loved and sometimes controversial American basics clothing chain has opened an e-store in Singapore.
The e-store will offer Singapore customers access to the entire range of products from the “Made in USA” brand, from the double u-neck dresses, printed leggings and v-neck t-shirts to their all-leather pouches, vintage watches and nail polishes.
While products will still be shipped from the company's warehouse in Los Angeles, the Singapore e-store promises a much lower shipping fee. Shipping fees for the local e-store will start from an affordable S$10 while shipping is free for purchases over S$100. This means that local customers can enjoy shipping discounts of approximately 70 per cent when they shop at the local e-store instead of the international store which charges a flat rate of US$25(S$31) for shipping to Singapore.
Additionally, the Dov Charney-founded brand has promised that shipping will take 5 to 8 days, instead of approximately 2 weeks which has been the average waiting time for local customers prior to this.
Singapore is the first Southeast Asian country to have an American Apparel web store, and second country in Asia after Hong Kong to have a web store instead of a physical store. According to PR Newswire, the decision to set up Singapore’s own American Apparel web store was due to a high sales volume here – Singapore is second only to Hong Kong within Asia.
Our top picks from American Apparel. From left: Nylon tricot figure skater dress, Unisex knit long grid vest, Tri-blend lightweight raglan pullover, Sleeveless crepe de chine button up
"Singapore is one of the most prosperous markets in Southeast Asia and it's a big one too, [with] over 5.1 million people. For many years we've been shipping orders to loyal customers there and now with this new store we'll be exposed to a bigger audience and be able to provide better, quicker service," said Christina Naetscher, web director for American Apparel.
While we would be a whole lot more excited if it was a brick-and-mortar store they were setting up instead of a web store, this piece of good news couldn't have come at a better time.
To celebrate the opening of their estore, AA is offering a storewide discount of 20 per cent. Use promo code WELCOMESG at checkout. Offer will end July 31.
Visit http://store.americanapparel.sg/for more information.