The sophisticated, yet feminine, fashion label Chloé has finally re-opened its store in Ngee Ann City and is now stocking the full range of its covetable women’s ready-to-wear, handbags, shoes, small leather goods, eyewear, jewellery and even fragrance lines.
Featuring a contemporary ambience of three-dimensional wooden panels, crisp white finishes and a glistening white quartz wall, the 120 square metres of French chic is now open for your shopping pleasure.
Founded in 1952 by Gaby Aghion, the Chloé label has always had a distinct aesthetic of soft, body-conscious pieces in luxe fabrics. It was, in fact, the very first luxury prêt-a-porter, or ready-to-wear, brand and kicked off the fashion industry that we know today.
After the brand’s resurgence under the helm of Phoebe Philo in 2001 – yes, the same designer behind the growth of Celine – it become one of the “it” brands beloved of stars like Kirsten Dunst, Natalie Portman and Lou Doillon.
Now designed by Clare Waight Keller who came on-board in 2011, the brand continues to wow fashionistas who have a penchant for feminine, but elegant, looks and its accessories continue to be front row favourites.
Although there is currently only one Chloé boutique in Singapore, the brand says that it plans to open more stores in the region in the near future.
Chloé is located at #02-10, Ngee Ann City, 391A Orchard Road. Tel: 6733 9559; opening hours 10am to 9:30pm. For more on Chloé, go to www.chloe.com.