One of Singapore’s most popular fashion brands, DKNY, will open its largest store at ION Orchard on September 3, 2012. The 4,450 sq ft space will house DKNY, Pure and DKNY JEANS all under one roof.

Mixing basic black and white with luxe touches like Balsatina stone and backlit glowing logos, the store epitomises New York’s iconic energy. A massive storefront LCD panel will show the brand’s latest runway shows and the Big Apple’s skyline is also featured.

DKNY new store in ION Orchard DECOR

Shots of DKNY’s Fall 2012 campaign starring Ashley Greene echo the iconic theme with New York’s famed yellow taxi cabs featuring in the photos, and shot entirely in New York, of course. Check them out in the gallery below.

The new store continues the brand’s dedication to its hometown and to bringing Singapore shoppers fabulous fashion with a touch of New York cool.

The DKNY ION Orchard store opens on September 3, 2012, and is located at #03-12, Tel: 6304 1395. For more information on DKNY, go to www.dkny.com.