A D V E R T I S M E N T

Hong Kong lifestyle label Goods of Desire to open in Singapore

 
GOD 90 Asian-inspired fashion, decor and gift ideas await at Goods of Desire’s first overseas flagship store at the Central in Clarke Quay

Beloved among Hong Kong’s hip crowd for its quirky, Asian-inspired fashion and decor, lifestyle label Goods of Desire will soon be making its home here in Singapore at the Central in Clarke Quay, come end June.

The 6,000 square foot outlet will be the first Goods of Desire flagship store outside of Hong Kong, and it will carry the brand’s signature range of tongue-in-cheek clothing, furniture, homeware and gifts, all with a quintessentially Cantonese flavour.

Launched in 1996 by design gurus Douglas Young and Benjamin Lau, Goods of Desire is still going strong because it doesn’t just plaster Oriental symbols all over its products. Instead, it takes elements of the Chinese aesthetic and re-interprets it with a sense of humour. 

For instance, motifs of old Hong Kong, such as cream cracker boxes, advertisements from a 1950s daily and rustic mailboxes are given a new lease of life in the form of cute bags, tea sets and even underwear.

GOD 640.jpg

Check out more Goods of Desire items from its soon-to-be-opened Central flagship store in the photo gallery below

Iconic Goods of Desire goodies to look out for include its newspaper-fabric cushions and clothing, the beautiful Double Happiness dinnerware set cleverly engraved with xi, the Chinese word for happiness, and the Yaumati series of chic stationery including the ingenious pencil case that resembles old-school Chinese ballet flats.

There’s also the infamous collection of products printed with the slogan Delay No More —which, in Cantonese, sounds like a profanity. With all the controversy and cheekiness that is intrinsic to the Goods of Desire label, why has the brand chosen to set up its first overseas flagship store in rather rule-laden Singapore? 

“Evolving from a colonial past to its present cosmopolitan climate, modern and undeniably Asian all at once, Singapore is truly an ethnic melting pot steeped in both tradition and innovation,” said Goods of Desire’s co-founder Young. “It has always been my dream to show the rest of the world the Hong Kong I know, and I cannot think of a more perfect place to start with than Singapore.”

Goods of Desire will open at the end of June 2012 at the Central, 6 Eu Tong Sen Street, Singapore 059817. For more information, visit www.facebook.com/goodsofdesire.sg or follow them on Twitter at @goodsofdesiresg.

Gallery

 

WIN

Melissa Wedge

6 lucky readers will walk away with a pair of the limited edition Melissa Ascension by Gareth Pugh.

Sponsored

Infuse your skin with real rose petals.

 

Enjoy First Class Beauty exclusive perks from many beauty brands!

 

Clinique Smart is a serum that repairs skin damage before you see it 

 

Make a statement with Marks & Spencer’s versatile day-to-night pieces

 

5 simple tips to find a scent that reflects your personality!

 

Guess and rate the styles of these F1 star drivers and win prizes worth $4,000!

 

Be the first to enjoy the best beauty deals and the latest makeup must-haves, only at TANGS!

 

BECOME A MEMBER

Sign up with herworld PLUS, get our weekly newsletter & you could win heaps of
great prizes!


Facebook

back to the top
 
 

home

beauty

fashion

shopping

Celebs/Men/Sex

lifestyle

Promotions

plus

AWARDS

Awards

SUBSCRIBING HAS ITS PERKS.

Sign up now for the latest news and promotions
from herworldPLUS and our partners!

×
Loading...